The Census results, released by the Australian Bureau of Statistics today, reveal a picture of a changing Australia. Our nation is larger, older, more culturally diverse and less religious than at any other time in history. A nation of 24.6 million and growth of 8.8% since the 2011 Census On Census night in 2016, 23.4 million individuals who normally live in Australia were counted – an 8.8% increase from 2011. This doesn’t include the 300,000 visitors, or the 600,000 Australi
The typical Australian is a 38 year-old Gen X woman who is married with two children, lives in a mortgaged 3 bedroom home, and was born in Australia with English ancestry. Both her parents were born in Australia, too. She is working full-time and gets to work by car (like 69% of commuters), and her car likely clocks up 14,000kms per year. Not only does she work full-time, she also does between 5 and 14 hours of housework per day. Sounds like a busy woman. Further analysis of
Welcome to Eliane's blog, home to insights and social trends analysis.
We discuss how our external environment – today's demographic, social, economic, technological, and consumer trends – will impact our future.