May 20, 2019

We live in an experience society. No longer striving to meet our basic needs, we have become preoccupied with consumption in the form of experiences over goods or services. Four in five millennials would rather spend money on an experience than buy something.  

Eve...

August 21, 2018

Children belonging to Generation Z (born 1995 to 2009) and Generation Alpha (those born since 2010) are citizens of a new world where currency is often invisible: tap and go payments, same day online ordering and delivery, in-game app purchases, electronic bank transfe...

November 22, 2017

What do Gen Z aspire to be when they grow up? I was recently asked to unpack the latest findings from the Australian Institute on Family Studies on ABC The Drum. 

Gender-based career preferences

The AIFS identified there are significant gender differences among Gen...

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The Blog
Welcome to Eliane's blog, home to fresh insights and social trends analysis.
 
Engage with Eliane as she considers how our external environment – today's demographic, social, economic, technological, and consumer trends – will impact our future.
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