May 20, 2019

We live in an experience society. No longer striving to meet our basic needs, we have become preoccupied with consumption in the form of experiences over goods or services. Four in five millennials would rather spend money on an experience than buy something.  

Eve...

November 22, 2017

What do Gen Z aspire to be when they grow up? I was recently asked to unpack the latest findings from the Australian Institute on Family Studies on ABC The Drum. 

Gender-based career preferences

The AIFS identified there are significant gender differences among Gen...

April 11, 2017

The typical Australian is a 38 year-old Gen X woman who is married with two children, lives in a mortgaged 3 bedroom home, and was born in Australia with English ancestry. Both her parents were born in Australia, too. She is working full-time and gets to work by car (l...

February 21, 2017

The year 2017 has begun in an environment of perplexed global sentiment. From Brexit to the election of President Trump, the last 9 months have been far from a smooth ride on the world stage, showing a trend towards growing isolationism and increasing uncertainty.

For m...

October 5, 2016

That our world is changing and shifting is not surprising – it’s the key definer of our times. On the one hand the centripetal force of change can push us towards constant innovation. We can be invigorated by the newness around us, so that our means of communication, t...

April 13, 2016

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the workforce (34%). Gen Ys are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulat...

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The Blog
Welcome to Eliane's blog, home to fresh insights and social trends analysis.
 
Engage with Eliane as she considers how our external environment – today's demographic, social, economic, technological, and consumer trends – will impact our future.
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