Curious Consumer Christmas Insights
It has been a year of immense transition and change. So many of us are worn out from the unrelenting need to adapt and respond to what...
AU Business Sentiment: Early months into the pandemic
Today marks 7 weeks since returning early from an overseas trip, entering self-isolation, and commencing the WFH journey. I’ve spent the...
Gifts that Give: Research into Australian gift-giving
The latest research conducted by The Curious Co reveals that Australians spend A$19.8 billion buying gifts each year and are joyfully...
The experience economy: Trends in consumer engagement
We live in an experience society. No longer striving to meet our basic needs, we have become preoccupied with consumption in the form of...
Fake news: Who can we trust?
We live in platform-based world where content can virtually be created by every individual who can access the internet. With 4 billion...
Gen Z and Gen Alpha: The Invisible Money Generation
Children belonging to Generation Z (born 1995 to 2009) and Generation Alpha (those born since 2010) are citizens of a new world where...
How big is too big? 25 million and counting
Australia's population continues to increase, far ahead of schedule. In the late 1990s, even the highest growing predictions estimated...
Is the lunch break a thing of the past?
Financial stress, casualisation of the workforce, and digital disruption impacting how we spend our time I had a chat this afternoon with...
