The typical Australian is a 38 year-old Gen X woman who is married with two children, lives in a mortgaged 3 bedroom home, and was born in Australia with English ancestry. Both her parents were born in Australia, too. She is working full-time and gets to work by car (like 69% of commuters), and her car likely clocks up 14,000kms per year. Not only does she work full-time, she also does between 5 and 14 hours of housework per day. Sounds like a busy woman. Further analysis of
Welcome to Eliane's blog, home to insights and social trends analysis.
We discuss how our external environment – today's demographic, social, economic, technological, and consumer trends – will impact our future.