We live in an experience society. No longer striving to meet our basic needs, we have become preoccupied with consumption in the form of experiences over goods or services. Four in five millennials would rather spend money on an experience than buy something. Even when we consume a good or service, we no longer expect to make a purchase and simply walk away. As consumers, we seek additional utility and want to know that our favourite brands are listening. Whether being deligh
Welcome to Eliane's blog, home to insights and social trends analysis.
We discuss how our external environment – today's demographic, social, economic, technological, and consumer trends – will impact our future.