We live in an experience society. No longer striving to meet our basic needs, we have become preoccupied with consumption in the form of experiences over goods or services. Four in five millennials would rather spend money on an experience than buy something. Even when we consume a good or service, we no longer expect to make a purchase and simply walk away. As consumers, we seek additional utility and want to know that our favourite brands are listening. Whether being deligh

Children belonging to Generation Z (born 1995 to 2009) and Generation Alpha (those born since 2010) are citizens of a new world where currency is often invisible: tap and go payments, same day online ordering and delivery, in-game app purchases, electronic bank transfers and bitcoin are commonplace. This year, The Curious Co partnered with the Financial Planning Association for Financial Planning Week (20-26 August 2018) to understand how the next generation interacts with mo

What do Gen Z aspire to be when they grow up? I was recently asked to unpack the latest findings from the Australian Institute on Family Studies on ABC The Drum. Gender-based career preferences The AIFS identified there are significant gender differences among Gen Zs aged 14 and 15 when they think about their possible futures. Boys gravitate most towards engineering (14% of those who stated an occupation), information technology (10%), construction (9%), automotive (8%), or s