The latest research conducted by The Curious Co reveals that Australians spend A$19.8 billion buying gifts each year and are joyfully generous: 85% of people get more joy giving gifts to others than receiving gifts themselves. The research, conducted for The Financial Planning Association of Australia in the lead-up to Financial Planning Week (19 August to 25 August, 2019), shows that Australian adults spend an average of $100 each month or $1,200 per year on gifts. The avera

We live in an experience society. No longer striving to meet our basic needs, we have become preoccupied with consumption in the form of experiences over goods or services. Four in five millennials would rather spend money on an experience than buy something. Even when we consume a good or service, we no longer expect to make a purchase and simply walk away. As consumers, we seek additional utility and want to know that our favourite brands are listening. Whether being deligh

What do Gen Z aspire to be when they grow up? I was recently asked to unpack the latest findings from the Australian Institute on Family Studies on ABC The Drum. Gender-based career preferences The AIFS identified there are significant gender differences among Gen Zs aged 14 and 15 when they think about their possible futures. Boys gravitate most towards engineering (14% of those who stated an occupation), information technology (10%), construction (9%), automotive (8%), or s

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the workforce (34%). Gen Ys are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times. It