We live in an experience society. No longer striving to meet our basic needs, we have become preoccupied with consumption in the form of experiences over goods or services. Four in five millennials would rather spend money on an experience than buy something. Even when we consume a good or service, we no longer expect to make a purchase and simply walk away. As consumers, we seek additional utility and want to know that our favourite brands are listening. Whether being deligh
What do Gen Z aspire to be when they grow up? I was recently asked to unpack the latest findings from the Australian Institute on Family Studies on ABC The Drum. Gender-based career preferences The AIFS identified there are significant gender differences among Gen Zs aged 14 and 15 when they think about their possible futures. Boys gravitate most towards engineering (14% of those who stated an occupation), information technology (10%), construction (9%), automotive (8%), or s
The typical Australian is a 38 year-old Gen X woman who is married with two children, lives in a mortgaged 3 bedroom home, and was born in Australia with English ancestry. Both her parents were born in Australia, too. She is working full-time and gets to work by car (like 69% of commuters), and her car likely clocks up 14,000kms per year. Not only does she work full-time, she also does between 5 and 14 hours of housework per day. Sounds like a busy woman. Further analysis of
The year 2017 has begun in an environment of perplexed global sentiment. From Brexit to the election of President Trump, the last 9 months have been far from a smooth ride on the world stage, showing a trend towards growing isolationism and increasing uncertainty. For most advanced economies, this uncertainty has bred an increase in nationalism and a move away from globalisation. In Australia, our response – in part fuelled by our strong work ethic and historic undercurrent –
That our world is changing and shifting is not surprising – it’s the key definer of our times. On the one hand the centripetal force of change can push us towards constant innovation. We can be invigorated by the newness around us, so that our means of communication, the way we work and the spaces in which we engage are ever-evolving. On the other, the speed and scale of change can leave us feeling overwhelmed as we work out how to navigate and juggle complex personal and pro
Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the workforce (34%). Gen Ys are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times. It
Welcome to Eliane's blog, home to insights and social trends analysis.
We discuss how our external environment – today's demographic, social, economic, technological, and consumer trends – will impact our future.